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Empowering Micro-Entrepreneurs: A Call for Digital Solution Providers in Ghana

Empowering Micro-Entrepreneurs: A Call for Digital Solution Providers in Ghana

In a groundbreaking initiative, digital solution providers are invited to participate in a collaborative effort aimed at refining and tailoring their products for informal microentrepreneurs, with a specific focus on women-led enterprises in peri-urban areas of Ghana. This endeavor, part of the User-Centered Design initiative for digital solutions in the country, is led by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). The overarching goal is to enhance the user experience and interface (UX/UI) of digital products, fostering innovation and growth within the microentrepreneurial landscape.

Project Overview: User Testing and Adaptation of Digital Solutions for Micro-Entrepreneurs in Ghana

This initiative seeks to provide user-centered design services to digital solution providers, with a primary objective of adapting their products to meet the unique needs and capacities of microentrepreneurs, especially women. By creating an environment conducive to growth and innovation, the project aims to empower microentrepreneurs and enhance the overall adoption of digital solutions in the targeted areas.

Role of Solution Providers: A Core Element in Project Success

Selected solution providers play a pivotal role in this project, benefiting from the opportunity to refine and scale their offerings for increased customer growth and adoption. This collaboration comes at no cost to the providers, highlighting the commitment to fostering positive change within the digital landscape.

The Collaborative Process: Enhancing Digital Solutions for Real-World Impact

The selected digital solutions will undergo an initial field test, engaging peri-urban female microentrepreneurs to assess accessibility and identify potential areas for improvement. Subsequently, the project team will collaborate closely with the solution providers to discuss and implement favorable changes. These changes, strategically supported by the project team, will then be validated with the user group to ensure tangible and meaningful outcomes.

Learn more about the project and its objectives by visiting the project page [here](insert project link).

Privacy Assurance: A Commitment to Data Confidentiality

Recognizing the importance of privacy, the project team assures all digital solution providers that the information provided in the questionnaire will be handled with utmost confidentiality. Responses will be used solely for the purpose of evaluating potential collaborators for the project and will not be shared with any third parties without explicit consent.

To participate in this transformative initiative and contribute to the empowerment of microentrepreneurs, especially women-led enterprises, in Ghana, click on “Next” to access the Application Form at the bottom of this page. Your involvement could be the catalyst for positive change in the digital landscape for microentrepreneurs.


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