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MTN Empowers Women-In-Action Group in Accra with Bookkeeping and Social Media Marketing Training

MTN Empowers Women-In-Action Group in Accra with Bookkeeping and Social Media Marketing Training

As part of the ongoing 21 Days of Y’ello Care activities, MTN demonstrated its commitment to empowering local communities by organizing a comprehensive training session for the Women-In-Action group in Accra. On Monday, a team of dedicated MTN employees in Accra gathered at the Osu Ebenezer Presby Hall to equip the group with essential skills in simple bookkeeping and social media marketing. This initiative aimed to enhance the women’s entrepreneurial capabilities and provide them with valuable tools for success in today’s digital landscape.

The event showcased MTN‘s unwavering dedication to making a positive impact and promoting sustainable development within the communities it serves. Through the Y’ello Care program, MTN extends its support and expertise beyond telecommunication services to address critical needs and empower individuals and groups to thrive.

The training session commenced with an introduction to the fundamentals of bookkeeping, focusing on practical techniques and strategies that would enable the Women-In-Action group to effectively manage their finances. MTN’s gallant team of trainers shared their knowledge and expertise, guiding the participants through various bookkeeping principles, including recording transactions, maintaining ledgers, and generating financial statements. The women actively engaged in the learning process, acquiring the necessary skills to organize their finances and make informed business decisions.

Recognizing the significant role of social media in today’s digital age, the MTN team also conducted a comprehensive training on social media marketing. The participants were introduced to the power of various social media platforms in promoting businesses and engaging with customers. The trainers highlighted effective strategies for building an online presence, creating engaging content, utilizing analytics, and harnessing the potential of social media advertising. Through interactive discussions and practical exercises, the Women-In-Action group gained insights into leveraging social media as a cost-effective marketing tool, enabling them to expand their reach and attract a wider customer base.

The Y’ello Care initiative aims to equip individuals and groups with skills that are essential in the modern world. By providing training in bookkeeping and social media marketing, MTN empowers the Women-In-Action group to take control of their financial affairs and tap into the vast opportunities offered by digital platforms. This holistic approach to empowerment reflects MTN’s commitment to creating sustainable impact and fostering economic growth within the communities it serves.

The Women-In-Action group expressed their gratitude for the valuable training they received from the MTN team. They shared their excitement about applying their newfound knowledge to their businesses and expressed confidence in their ability to maximize their potential. This initiative not only equips the women with practical skills but also instills a sense of confidence and motivation, encouraging them to strive for success in their entrepreneurial endeavors.

The 21 Days of Y’ello Care activities continue to showcase MTN’s dedication to making a lasting difference in the lives of individuals and communities. By investing in education, skills training, and community development, MTN reaffirms its commitment to doing good today for a brighter tomorrow. As the Y’ello Care 2023 campaign unfolds, MTN remains at the forefront of initiatives that empower, uplift, and transform lives across the nation.


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