Articles

Articles

Enhancing Customer Experience to Drive Business Growth

June 20, 2024 Yayah Sarkodie

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Enhancing customer experience is key to building long-term relationships and driving business growth. Exceptional customer service, personalization, and loyalty programs can significantly impact customer satisfaction and retention. This article explores strategies to enhance customer experience and foster business growth. Customer Service Excellence Training Staff: Handling Complaints: Exceeding Expectations: Personalization and Customization Tailored Solutions: Personalized Marketing: […]

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Effective Market Research Strategies for Business Growth

June 17, 2024 Yayah Sarkodie

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Effective Market Research Strategies for Business Growth Introduction Market research is a cornerstone of business success. Understanding your customers, identifying market opportunities, and making informed decisions are crucial steps toward sustainable growth. This article explores effective market research strategies that can propel your business forward. Types of Market Research Qualitative Research: Quantitative Research: Tools and […]

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How to Grow a Successful Business

June 13, 2024 Yayah Sarkodie

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Starting and growing a successful business is a dream for many entrepreneurs. However, it takes more than just a great idea to achieve sustainable growth. According to statistics, a significant percentage of startups fail within the first few years of operation due to various reasons, including poor market understanding, inadequate planning, and ineffective marketing strategies. […]

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How to manage your Personal Insurance needs Online in Ghana with Smart Insurance

February 5, 2024 Yayah Sarkodie

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We can all agree that arranging an insurance cover can be fretting if you are not guided properly. With the Smart Insurance Web App, you can get all your personal line insurances (Motor Insurance, Home Insurance, Travel Insurance, Personal Accident) done directly through the internet and at your convenience by combining the convenience of mobile […]

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Contemporary Startups Financing issues: A closer look at Startups in Ghana

December 11, 2023 Yayah Sarkodie

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In recent years, Ghana has witnessed a surge in entrepreneurial endeavors, with startups emerging across diverse industries. While the entrepreneurial spirit is thriving, these ventures often grapple with financing challenges that are emblematic of the broader African startup landscape. This article delves into the contemporary financing issues faced by startups in Ghana and explores potential […]

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Diversifying Revenue Streams: A Strategic Financial Direction for Ghanaian Startups

December 2, 2023 Yayah Sarkodie

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In the dynamic landscape of Ghanaian startups, the pursuit of sustainable growth requires a departure from conventional funding avenues. While traditional investments are crucial, exploring alternative financing methods can bestow resilience and agility vital for thriving in today’s ever-evolving business environment. The substantial 86% decrease in startup funding during the first half of 2023, as […]

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Effective Strategies for Fund Utilization among Ghanaian Startups

November 29, 2023 Yayah Sarkodie

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Fund utilization is one of the critical areas for consideration by startups, given the uncertain financial landscape. In this article, we delve into key strategies that can empower startups in Ghana to optimize fund utilization and drive long-term growth. Crafting a Pragmatic Budget: A well-defined budget is the cornerstone of financial success for startups. It […]

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Embracing Green: The Rising Demand for Sustainable Business Practices

August 17, 2023 Yayah Sarkodie

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In recent times, a significant shift has been witnessed in consumer preferences across the globe, resonating strongly even in places like Ghana. A notable trend is emerging where consumers are willingly opening their wallets wider to invest in greener and cleaner products and services. This shift signifies more than just a fad; it’s a powerful […]

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Building a Sustainable Future: The Green Economy’s Promise

July 25, 2023 Yayah Sarkodie

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In an era characterized by environmental challenges and increasing concerns over climate change, the concept of a green economy has emerged as a beacon of hope for a sustainable future. A green economy is an economic system that emphasizes sustainable practices and resource management to reduce pollution, conserve natural resources, and preserve ecosystems. This paradigm […]

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Promoting Gender Equality and Empowerment of Women: Social Enterprise Ghana’s Impact on Green Businesses

June 22, 2023 Yayah Sarkodie

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Promoting gender equality and empowering women are crucial components in achieving internationally agreed development goals, including the Sustainable Development Goals (SDGs). In Ghana, Social Enterprise Ghana has taken a proactive approach to support women and youth in green businesses. By providing training and start-up kits, this organization aims to foster economic growth while addressing gender […]

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